Over the past several years, Telemark Nordic has experienced dramatic growth in its membership and made significant investments in its programs and infrastructure to ensure it can deliver a world-class experience for its members and the public, well into the future.
As Telemark has evolved, so too has the world around it. To keep pace with this change, and to reflect the ever-evolving expectations of its members and users, the club has completed a significant update to its logo. The new logo features an abstract snowflake to reflect the season we play in, lowercase fonts to make it more friendly, and a new tagline: ‘Come Out and Play’ to invite all of us to reconnect with nature and enjoy the outdoors.
There were several reasons why the club chose to make this update, including to:
- Communicate our support for a variety of winter sports at Telemark
- Reflect our strategic value of being ‘Inclusive’ by replacing the male, racing, skate skier on our previous logo with something more neutral that includes all our users.
- Maintain the two-tone blue colours made iconic by the success of the Club’s Programs.
- Unify the Club and its programs under one consistent look.
We believe this new design looks fantastic, better reflects our mission and values, and presents the club in a new, more modern way.
We would like to thank Ignite Design for its incredible work. This local team of talented experts wowed us from the very beginning, and we are thrilled with the new look. Please feel free to check out the full Brand Identity Presentation to see more about the background, inspiration, and unique uses of the logo.
Over the next several months you will see the new logo rolled out across our website, official documents, passes, trail signage, clothing and everywhere Telemark is seen.
Board of Directors, Telemark Nordic Club