In January we informed you that we had installed an RFID tracking system to record season pass visit statistics. Click here for the background. Now, the promised results!
Getting right to the reason we did the project — to understand how much and when people use their season pass: by far the most season pass traffic came from the roughly 10% of people who skied weekly. 4% of the people skied 3x or more weekly. The overall average use was almost 14 visits per season pass holder.
We installed the RFID system on December 29, so our statistics span January to April. Historically, Christmas Eve through New Years Day are our busiest time, but we don’t have those statistics. Note also that we only registered a “visit” when a season pass went through the 4 antennas by the lodge. We know that the visits we recorded are lower than actual visits simply because season pass holders were not always carrying their pass.
We also did a deep dive on day passes using information gathered by our point of sale system. While season pass users tend to favour Saturday and Tuesday (no doubt due to the youth programs!), the day pass users tend to favour Sunday. And, we have a LOT of snowshoers!
Here are some of the interesting graphs. Enjoy.